
Most modern day businesses need to utilise a strong online marketing campaign to reach their target audience.
Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is
referred to as the marketing (generally promotion) of products or services over the Internet. iMarketing is used as an
abbreviated form for Internet Marketing.
Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also
includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship
management (ECRM) systems are also often grouped together under internet marketing.
advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the
customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner
ads on specific websites, email marketing, mobile advertising, and Web 2.0 strategies.
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