Digital Marketing Strategies and Advanced Website Analysis

To ensure that you get the most from your website and social media activity, we can now combine online marketing advice with enhanced analysis tools.

Learn how to:

  • Beat the competition
  • Generate more leads
  • Keep close to your Clients

The right tools and expertise you need to analyse your marketplace then to create and implement your internet marketing plan are introduced to you by Areca Design.

Why your digital marketing strategy must be reviewed

As you’re probably aware, search engines such as Google keep changing the way that they assess the value of websites. They are now aiming to achieve two key assessments:

1) To be more accurate in accessing the value of the content on a website.
2) To authenticate the usefulness of a website.

How we help

Our Digital Marketing strategies will help you take your business to the next level. Delivering a return on your investment is our aim. Success on the web is now a matter of combining specific digital activities, mixed with both online and offline promotion. When these marketing tactics are deliberately executed together within a thorough digital marketing campaign, the results are:

  • Improved and prolonged organic search rankings
  • Increased impressions
  • Increased likelihood of click throughs
  • Conversions and leads

How do more analytics help my business?

Advanced Web Analytics tools are used to monitor success of your strategy and inform decisions regarding any changes needed, track where the best leads are coming from and compare progress against the objectives. The focus of this phase is to track, measure and analyze the digital marketing strategies. The analysis of this data will be benchmarked against the original business goals you wish to achieve along with specific KPIs (Key Performance Indicators) defined earlier in the project discussions. This data gathering is conducted through our bespoke advanced Web analytics tools in conjunction with industry standard tools such as Google Analytics.