Areca Design

Areca Design http://www.arecadesign.co.uk/ Areca Design RSS News Feed Free Facebook Factsheet Now Available for Download Areca Design has just published the latest in a series of factsheets focusing on web design and internet marketing issues. This month the factsheet examines Facebook, and how social media can be used as part of your online marketing. The factsheet can be downloaded via the Areca Design site <a href="http://www.arecadesign.co.uk/Design/Downloads.html">here</a>.Alternatively if you would like to have an informal chat about how social media can help your business why not give the team a call on 01386 570360. http://www.arecadesign.co.uk/Free_Facebook_Factsheet_Now_Available_for_Download--post--25.html Architype Celebrate a Year of Being at the Top of Google Herefordshire based passivhaus architects Architype are celebrating this month after their redeisgned website and Internet Marketing campaign managed by Areca Design successfully secured them the number one ranking globally on Google for the twelfth month running.Architype (pictured) specialise in the design of structures using sustainable materials, working in both the public and private sectors. However, because of the highly specialised nature of their consultancy services, Google did not rank the company in search results unless very specific search terms were used.Architype contacted Areca Design for help in early 2011 to help with their search rankings, we then redesigned the Architype website, ensuring correct SEO and then initiated an internet marketing campaign, this included identifying the most frequently used search terms in relation to Architype's services, then optimising the company's website and back links accordingly.As a result Architype have been at the top of the Google rankings for a year now, continuing to benefit from the obvious advantages the number one spot on Google provides.For an informal chat about how Areca Design could take your website to number one on Google, contact the team on 01386 570360 or Email: <a href="mailto:designteam@arecadesign.co.uk">designteam@arecadesign.co.uk</a> http://www.arecadesign.co.uk/Architype_Celebrate_a_Year_of_Being_at_the_Top_of_Google--post--24.html Free SEO Factsheet Now Available to Download Areca Design has just published the first in a series of factsheets looking at various web design and internet marketing issues. The first factsheet focuses on Search Engine Optimisation.Informative and easy to understand, the factsheet examines the issues surrounding SEO, how it works, and how it can work for your business.The factsheet can be downloaded via the Areca Design website <a href="http://79.170.43.84/?download_id=2">here</a>. However, if you would like to talk about SEO or any other aspect of online marketing in more detail, please contact the Design Team on 01386 570360For more information on how Areca can help your business via website redesign, SEO or the creation of mini-marketing sites please contact the team using the details below.Call Areca Design on: 01386 570360 Email: <a href="mailto:designteam@arecadesign.co.uk">designteam@arecadesign.co.uk</a> Web: <a href="http://www.arecadesign.co.uk">www.arecadesign.co.uk</a> http://www.arecadesign.co.uk/Free_SEO_Factsheet_Now_Available_to_Download--post--23.html Areca Exhibits Creative Flair For Stand Designs Whether a company is looking to promote a new product, improve sales or simply increase awareness of their brand, a tradestand at one of the many exhibitions that take place each year can be a great way to promote the business.However, a frequent problem for some exhibitors is that they simply do not attract enough visitors to their stand, often making attendance at the exhibition an expensive prospect.There are many factors to consider when designing a tradestand. Obvious considerations include the amount of floor space available, visibility of logos or branding and the position of the stand itself, but a truly successful stand involves considerably more.Areca Design specialise in the provision and deployment of tradestands, and have successfully provided innovative and eye-catching stands for a wide range of exhibitors, further details of which may be found <a href="http://www.arecadesign.co.uk/Menu/Exhibition_Stands_and_Conferences.html">here</a>.Areca's design team first consider and understand the objectives of the exhibitor before project managing, designing and building the stand. They can also supply reception staff for the stand if required.If you would like to know more about how Areca can help make your trade stand a success this year, please contact a member of the team now on 01386 570360. http://www.arecadesign.co.uk/Areca_Exhibits_Creative_Flair_For_Stand_Designs--post--22.html Areca and Biffa Ensure that Zero Waste Goes to Landfill Recognised as a specialist in marketing recycling and waste management businesses, Areca Design have recently been commissioned by waste management giant Biffa to promote the company's services on a more personal, local level. The campaign literature designed for Biffa by Areca Design has been created to illustrate to businesses and organisations howBiffa can help to reduce these costs, while complying to stringent government guidelines and, at the same time, causing minimum impact on the environment. Areca have so far designed and distributed brochures for Biffa across key regional areas of the country, promoting the company's message to businesses, councils and educational establishments, to encourage the effective management and disposal of waste. Biffa's services promoted by the brochures include:Zero to landfill policy - Biffa recycle all of the waste that they handle, with none of it being buried at UK landfill sites. The Big Red Bin Campaign - A campaign aiming to educate and encourage pupils and students across the UK to dispose of their waste responsibility.<img alt="" src="/userfiles/images/BigRedBin.jpg" style="cursor: default; width: 300px; height: 225px; " />More information can be found on the www.arecadesign.co.uk http://www.arecadesign.co.uk/Areca_and_Biffa_Ensure_that_Zero_Waste_Goes_to_Landfill--post--21.html Google page one - the only place to be seen. Who goes to page two <div id="blog_SEOwrapper" style="background-color: #fff; padding: 10px;">Over 90% of websites developed by Areca Design for our clients have reached page one on Google for their chosen keywords, several in position one – page one worldwide, and there is no reason why your business cannot be one of them ...<img alt="" src="/userfiles/images/seohand2.jpg" style="width: 308px; height: 296px; float: left; padding-bottom: 60px;" />At a time when many businesses are under pressure to deliver results faster than ever, Search Engine Optimization (SEO) is often overlooked by companies unsure of the benefits that SEO can deliver, irrespective of business or industry sector.On the face of it, many businesses opt to use a Pay Per Click (PPC) system to conduct their web marketing, citing the apparent ease with which it is possible to monitor any e-marketing spend while at the same time realising an accurate depiction of any web campaign's success. However as if often the case and for reasons that will become apparent, this decision is truly a case of 'buyer beware'.PPC systems are inherently flawed because:<ul><li>They are open to fraud</li><li>They are not cost effective</li><li>They are relatively inflexible</li><li>They are subject to Bid Price Inflation (BPI: the increased cost for the use of individual key-phrases</li><li style="color: #fff;">in addition to the click through cost)</li></ul>Meanwhile, the benefits of SEO are:<ul><li>Provides your business with long term, high visibility on the web</li><li>Enables your company to engage in multiple web-marketing campaigns and market research</li><li style="color: #fff;">projects simultaneously</li><li>Increases traffic to your website</li><li>Easily quantifiable results</li></ul>Where our clients are already engaged in PPC web marketing we often find that we are able to reduce their costs and increase the success of their marketing by slowly moving over to the SEO model, running concurrently with our other marketing strategies.The team at Areca Design would like to offer you the opportunity to engage in a FREE assessment of your online marketing in order to practically demonstrate the benefits that a professional SEO campaign can have for your business. For more information about SEO and associated issues please <a href="http://www.arecadesign.co.uk/Menu/Search_Engine_Optimization_SEO.html">click here</a>. Alternatively call the team at Areca on 01386 570360 for an informal chat.</div> http://www.arecadesign.co.uk/Google_page_one__the_only_place_to_be_seen_Who_goes_to_page_two--post--20.html Listers Group select Areca to put the online marketing wheels in motion <h2>Areca Design have recently been commissioned by Listers Group, the sixth largest and one of the most recognisable car dealerships in the UK. </h2>Areca will assist Listers with their online marketing, providing the company with SEO consultancy and a dedicated link-building service.Listers Service Centres and their quality used car division will form part of the ongoing campaign, as well as boosting the profile of Listers Group as one of the UK's premiere dealers in high-end vehicles, providing automobiles from manufacturers such as Mercedes, Audi and BMW amongst others.<img alt="" src="/userfiles/Lister1.jpg" style="width: 400px; height: 227px;" /> http://www.arecadesign.co.uk/Listers_Group_select_Areca_to_put_the_online_marketing_wheels_in_motion--post--18.html Interactive Christmas Cards from Areca Design Wishing to save paper, print, post and price, the Areca Design team have developed Interactive Christmas Cards this year, with a view to offering this service to more clients next year. An interactive Christmas card is a great way of sending season's greetings to your entire database. Some say that they are a bit impersonal, maybe, the solution to this would be to get a short run of cards designed and digitally printed to mail out to your top contacts. Refuse Vehicle Solutions commissioned Areca Design to develop both a funny interactive eChristmas Card and an A5 postal card. The feedback from the RVS clients has been very good so far – no humbugs!If you want to explore the option of having special eCards designed for 2012, please contact us in plenty of time so we can schedule their design and build throughout the year ... definitley do not leave them until December.You can view the RVS eChristmas Card here:<a href="http://www.refusevehiclesolutions.co.uk/RVS_Christmas_Greetings_Card_2011.html"><img alt="" src="/userfiles/images/RVS_XmasBackground.jpg" style="width: 600px; height: 49px;" /></a> The Areca Design eChristmas Card can be seen here:<a href="http://www.arecadesign.co.uk/Areca_Christmas_EGreatings_Card_2011.html"><img alt="" src="/userfiles/images/Xmas-Header.jpg" style="width: 600px; height: 95px;" /></a> http://www.arecadesign.co.uk/Interactive_Christmas_Cards_from_Areca_Design--post--17.html Harley Davidson experience Areca Design marketing This Saturday Areca Design are hosting a corporate day out for business managers who also love motorcycles. Anyone who knows Mick, Areca Design MD, will also know about his passion for motorbikes as a hobby and professionally – designing brochures for Triumph and Ducati, race livery for Suzuki and a full suite of marketing for Yamaha, including the redesign of their world identity. The Harley Davidson 'Rider's Edge' have asked Mick and his team to help them promote their 'Red Letter Day' style experience where members of the public can ride the full range of Harley Davidsons around the Welsh countryside, escorted by ex-police instructors who know the best roads in and around the Brecon Beacons. Eleven business managers and owners will be donning their biker gear on this first corporate day arranged by Areca Design, if all goes well then the next will be in late spring 2012 at the beginning of the Rider's Edge season. <img alt="" src="/userfiles/images/Harley-D-image-2.jpg" style="width: 600px; height: 296px;" /> More information can be found on the Harley Davidson website or email Mick direct: mick.hurst@arecadesign.co.uk where he will be able to advise you on corporate or private packages. http://www.arecadesign.co.uk/Harley_Davidson_experience_Areca_Design_marketing--post--15.html Areca Design awarded joint Runner Up in prestigious business award The Areca Design team donned tuxedoes and dickie-bows, along with around 500 other businessmen and women at the prestigious Herefordshire and Worcestershire Chamber of Commerce Business Awards. Worcester Cathedral hosted the prestigious black-tie event in the main Nave with fantastic lighting effects adding to the drama of the evening. The Category of 'Most Promising Business 2011' was announced with Areca Design being honoured as joint Runner Up – out of over 2,000 member businesses. Holywell Water, based in Malvern, gained top spot for their fantastic growth and brand promotion.<img alt="" src="/userfiles/images/ArecaDesignTeam.jpg" style="width: 600px; height: 450px;" />From Left, designers – James Fairbairn, Steve Taylor, Dan Nash and Areca Design founder Mick HurstThe judges were impressed by Areca Design's combination of creative graphic design, brand promotion experience and innovative website design with proven internet marketing strategies. They also appreciated how over the last few years Areca Design have become the leading marketing agency working within the waste management, recycling and environmental industry sectors.2011 has been a busy year so far for Areca Design, gaining several new clients and being awarded some major projects for exisitng ones. Some of these are outlined on our website <a href="http://www.arecadesign.co.uk">http://www.arecadesign.co.uk</a> where you can also find out about our other marketing support services. http://www.arecadesign.co.uk/Areca_Design_awarded_joint_Runner_Up_in_prestigious_business_award--post--14.html The Big Night Has Arived Tonight we are all going to be suited and booted for the Herefordshire & Worcestershire : Chamber of Commerce awards ceremony at the Worcester Cathedral. Where we have been shortlisted for the Most Promising Business Award 2011. http://www.arecadesign.co.uk/The_Big_Night_Has_Arived--post--13.html Architype's new website hits Google page one position one (and stays there) Leading sustainable architect Architype is delighted with Google positions After only two weeks from going live, Architype's new website, built by Areca Design hit page one for the keywords 'sustainable architects'. Ten weeks later and they are still on page one competing with over 21 million other websites globally which also mention the term.The company's other keywords also position www.architype.co.uk on page one Google. The star performing keyword is 'School Architects' which is currently page one position one. This is against over 60 million other websites also competing for the term. http://www.arecadesign.co.uk/Architypes_new_website_hits_Google_page_one_position_one_and_stays_there--post--10.html Dennis Eagle commission Areca Design for the NEC exhibition Areca Design innovation for the Waste and Recycling Show 2011 Dennis Eagle, the UK's leading manufacturer of refuse vehicles has commissioned Areca Design to design, project manage and build an innovative exhibition stand at the country's leading waste industry trade show. The RWM will take place during September and will feature the very latest technology, developed with ecology, efficiency and ergonomics in mind. http://www.arecadesign.co.uk/Dennis_Eagle_commission_Areca_Design_for_the_NEC_exhibition--post--9.html Shortlisted for the award of Most Promising Business 2011 Areca Design has been Shortlisted for the award of Most Promising Business 2011The awards ceremony is to be held at Wocester Catherdral on teh 21st July, where the Areca Design team will be suited and booted along with around 500 other local business men and women.If we are successful Areca Design will then be put through to National Chamber of Commerce awards finals, with a £50k prize awarded to the national winner – which would be very useful. http://www.arecadesign.co.uk/Shortlisted_for_the_award_of_Most_Promising_Business_2011--post--8.html