Augmented Reality (AR) and Mobile App Building

Augmented Reality Apps and the power to bring digital media to life

By employing the very latest in visual recognition technology, Areca Design offer a unique and versatile augmented reality solution, that enables businesses and organisations of all types to connect with their customers by bringing the physical and virtual worlds together. With no need for additional tags or barcodes, your customer is able to use their mobile device (iPad, smartphone etc.) to make your promotional material, product or even premises transform into a fully interactive virtual environment; featuring videos, web pages, animations and other interactions.

How does augmented reality work?

Augmented Reality technology works by recognising trigger images, which may be in print, physical objects or real world locations, meaning that the applications for AR are essentially limitless. For example, when applied to your latest company brochure or catalogue, your customer is able to use your AR environment to view, research and order products. Alternatively, you may wish to include an AR environment as part of your exhibition stand at trade shows or events, ensuring that your stand catches the eye, remains in the memory, but most of all engages potential customers. An Augmented Reality environment can even be applied to your existing business stationery or product packaging.

Your customers now rely on their mobile devices like never before and so mobile AR is the perfect way to tie in all aspects of your marketing collateral and activities; from print advertising and exhibitions to product packaging, company brochures and websites. The world of AR is only as limited as your imagination. To discuss Augmented Reality applications, strategies and to experience the power of AR first hand, call a member of the team at Areca Design now.