Outdoor advertising reaches its audience as an element of the environment. Unlike newspaper, radio or TV, the marketing message doesn’t have to be invited into the home.
92% of shoppers said they had been exposed to an outdoor advert 30 minutes before purchasing, compare this to newspaper at 4% and the second highest surveyed advertising media radio at 36%.
Frequent marketing messages
A joined up outdoor campaign where the advertisers creatively uses an outdoor marketing mix consisting of bus rears, billboards, shopping center lifts and indoor/outdoor poster cases not only exposes the consumer to your repeated marketing message but anchors your product and brand in their mind.
Making a targetted impression
Outdoor advertising has the unique feature of targeted location. With a truly amazing selection of high footfall or main road locations you can use outdoor advertising as an extension to your shop front or showroom.