COVID-19 has certainly thrown many businesses into a state of uncertainty with lockdowns and restrictions impacting on business operation. However, whatever your business or industry it is important that you maintain your online marketing efforts. Why? This will enable you to stay relevant and available in some capacity throughout and beyond the pandemic.
Following this, here are our three digital marketing tips to help maintain your business relevance and availability during this lockdown.
1.Social Media Marketing:
Continuing to post content on your social media channels throughout lockdown will help your business maintain at the forefront of your customers minds. Whether you can operate from home or not, posting on social media will remind your audience of what your business offers by creating a desire for your products and services.
2. Website Blog’s:
Keep your website content updated by publishing relevant blogs. This could be; latest industry trends, meet the team, behind the scenes or new products and services. Updating your website content will help to improve your sites SEO meaning that when people search for your products or services you will rank higher on the search engine results. This means that people are more likely to find your business online.
3. Video Marketing:
Video content is huge, especially when many people are sat at home on their mobile phones with nothing to do but watch entertaining video’s. Jump on the back of this current trend and promote your business through video. Whether it’s a YouTube video, Instagram reel, TikTok or a Facebook live, get creative and have some fun.
Sounds great but unsure where to start with digital marketing? Well don’t worry, we can help! Contact the team today by emailing firstname.lastname@example.org or by giving us a call on 01386 570360.