From quill and ink, to digital innovation – supporting Shakespeare’s England ensuring that they are seen on the main stage.
Evesham-based agency, Areca Design have been commissioned to provide brand development and marketing materials for a prestigious Midlands tourism destination management group.
Shakespeare’s England is located in Stratford-upon-Avon (Shakespeare's home town) and covers tourism businesses in Warwick, Leamington Spa, Kenilworth, South Warwickshire and The Cotswolds, helping them to get their messages out, attracting visitors from around the world.
Producing an array of creative projects, including design work for the famous Shakespeare’s Birthday Celebrations and the creation of the new Explorer Pass – a discount travel and entry pass for members of the public to enjoy.
In the near future, Warwick Castle, one of the key members of Shakespeare’s England is to commemorate the legend of Guy of Warwick – a Medieval English Hero, with a new festival held on the 26th – 28th May. The creative team at Areca Design have created a logo and supplying materials to help promote this new event.
Kate Varvedo, from the Marketing and Communications Department at Shakespeare’s England, said:
“Shakespeare’s England has reached out to Areca Design to work with a local business, furthermore we were conscious to work with one supplier who will understand our brand requirements and able to produce consistent design for our brands and products.”
Mick responded: “To be asked to support businesses and events associated with such a globally recognised character as Shakespeare is an absolute privilege. We have a fabulous reputation in bringing historic venues and stories to life with our digital innovations and Augmented Reality Apps – but none have been quite as famous as the Bard himself”.
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