Why Voice Search Will Dominate SEO In 2019 & How It Can Affect You
Would it surprise you if I said that by 2020, 30% all website sessions will be conducted without a screen?The future is voice-activated searching allowing your customers to find what they want without scrolling through sites on either their desktop or mobile devices…
When users use voice search, they are typically hoping to complete an action (playing a song or purchasing a product, or information on a subject etc.). However, despite the two different intentions, Google uses the same algorithm to rank sites.
Below are 4 simple steps to improve voice search rankings, no matter your goal.
- Ensure your website loads quickly (optimized, compressed responsive)
- Write the way you speak (‘who are the…’ rather than ‘top 10…’)
- Include featured blocks of content (Featured ‘snippet’ under 30 words)
- Concentrate on local searches (’near me’)
Investing in voice search optimization is proven to improve brand awareness, online purchases and revenue, and although you can’t generate a report to prove how much traffic this will achieve via your website yet, it won’t be long until this will be a reality.
We can all agree that mobile devices are here to stay, so if you optimise your website for voice search now – you will be ahead of the game.
(Source: Forbes.com, contributor: Gabriel Shaloolian)