Online Marketing & Search Engine Optimisation (SEO)

Most modern day businesses need to utilise a strong online marketing campaign to reach their target audience.

Online Marketing Strategies

Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. iMarketing can also be used as an abbreviated term for the diverse area of Internet Marketing.

Online marketing is considered to be broad in scope, because it not only refers to marketing on the Internet, but also includes marketing via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing, to ensure a thorough, sucessful campaign.

Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising and sales. these areas of service also refer to the placement of media, along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising and Web 2.0 strategies.

To find out how Areca Design work with clients to develop and implement online marketing strategies that work, please visit the Digital Marketing page.