Social media marketing

Social Media Marketing is the process of gaining website traffic or attention through social media sites.

What is social media marketing?

Social media marketing programs aim to create content that attracts attention and encourages readers to share it across their social networks, including Facebook, Twitter, LinkedIn, Google +, Pinterest and many more. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g. websites, social networks, instant messages, news feeds / rss) about an event, product, service, brand or company, especially on social media platforms.

When the underlying message spreads from user to user and presumably resonates, because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.