10 great benefits of adding video to your website

Now more than ever, the ability to attract, engage and bring visitors back to your bespoke website design, is critical to the success of your company. Video can be a creative way to get noticed and stand out from your competition, bespoke videos are a great option that provides many benefits to your website and company brand. Below are top 10 benefits, of adding custom video to your website development.

Give your company website design a personality

What you do on the video could be seen as fun or cool, if that is what you want your business image to portray, maybe you would rather be seen as professional, technical, personable or surreal, all can be brought out on your website design by your videos.

Deliver your message quickly

A bespoke video is a great way to get your message across in a format the viewer will quickly and easily digest. Video should not completely replace written content on your website, but it is a great complement to your website copy and will strengthen your message overall.

Be entertaining

Unless the bespoke video is of a technical or legal nature, you should make an effort to have the video included on your website to be entertaining as well as informative.  After all, that is how viewers will remember and share it.

Website visitors are more engaged by video

Well thought out and engaging video is a great way to bring visitors to your website through improved search engine rankings, enhancing your website to get them focussed on your message in serveral ways (visually, audibly, etc) and get them to spend more time on your website. Bespoke video offers the unique advantage over other forms of content because it does not just tell visitors about your company, product, or service – it SHOWS them. As a rule, people learn and remember information better if they are actively engaged. Bespoke video accomplishes the goal of your website actively engaging visitors.

Encourage regular visits to your website

Getting someone to visit your website once is a good thing, getting them to come back over and over again is the best thing.  Every time someone comes back to your website, it is an opportunity to expose them to your value propositions and encourage them to take specific buying actions.  A great way to get people to regularly visit your website is to add exciting, engaging and useful videos that deliver your targeted message and provide value to viewers. This benefit is especially true if you are using video to educate your website visitors about an issue, topic, or other area of concern.  Want to teach your website visitors how to use your product in their home?  

Or, rather than one long video, break it up into segments for each use and promote when the next video will be released at the end of each video. Have a list of benefits your clients will receive from using your service?  Create a short video for each benefit and release the videos one at a time, letting viewers know when they can come back to your website and see the next video.

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Increase your reach

Just as you can increase your reach by integrating your blog with social media networks, you can do the same with custom videos. By both sharing your video through your own social media networks and allowing visitors to share and do the same through theirs, you create the opportunity for your video to go viral. Remember, post that video to your YouTube channel (Google loves YouTube videos) so you have an additional place to promote, and to get promoted.

Social Media is how you can really maximize your reach and how your video will get seen by consumers or businesses that might not have otherwise. Video is truly engaging and has strong calls to action, that is going to result in an increase in new visitors to your website.

Add SEO value to your website

Every time you add content, your search engine rankings will see an uptick – be it a blog, a newsletter, page content or video. You can enhance the SEO value by using targeted keywords (limit to 1-2) in the video title, tags and description. Plus, you can maximize the benefit of improved SEO by sharing the video through your social media networks.

Stand out from your competition

In a world of “me too” companies, bespoke video is a great way to differentiate yourself from your competition via your website design. The simple truth is, not many companies have the vision, the creativity, or the guts to put a living, breathing representation of their company and product/service on their website. Those that do will have a major advantage over their competition. Bespoke videos in your web design will make you stand out.

Strengthen the bond with your website visitors

People like to buy from people they know, or at least that they feel they know. So, why not introduce visitors to your team through bespoke videos built into your website? Whether the videos are employee profiles; your web design team, your app design team, marketing and management, or an overview of your business, bespoke videos are a great way to get visitors closer to you and your company.

Be remembered

Perhaps we saved this benefit for last because it is the embodiment of all of the prior benefits rolled into one. Think about the goals you established (or should have) when you went about creating your website and even the ones you have now.  

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